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    <title>The Definite Drucker: News</title>
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      <title>The Definite Drucker: News</title>
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    <item>
      <title>AACSB'S Sustainability Conference</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=39</link>
      <description><![CDATA[<div><b>Title:</b> AACSB&#39;S Sustainability Conference</div>
<div><b>Body:</b> <div class=ExternalClass6F046193267A4277A1C75B5C59637F64>
<div><strong><a href="http://newswire.ascribe.org/cgi-bin/behold.pl?ascribeid=20090721.121000&amp;time=13 06 PDT&amp;year=2009&amp;public=0">Academics to Address Sustainable Business Practices and Corporate Responsibility at AACSB'S Sustainability Conference in Minneapolis</a></strong></div></div></div>
<div><b>Created:</b> 7/22/2009 4:50 PM</div>
]]></description>
      <author>Warner Zipf</author>
      <pubDate>Wed, 22 Jul 2009 14:50:19 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=39</guid>
    </item>
    <item>
      <title>Peter Drucker Innovation Award Ceremony</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=38</link>
      <description><![CDATA[<div><b>Title:</b> Peter Drucker Innovation Award Ceremony</div>
<div><b>Body:</b> <div class=ExternalClass6E2B753F7FC14E13854BC3C960706856>
<div>
<p class=MsoNormal style="margin:0in 0in 0pt;line-height:18pt"><span style="font-size:8pt;font-family:Verdana">Presentation on the Drucker Legacy focusing on his perspective on innovation, creative management, life-long learning, and social responsibility.</span></p></div></div></div>
<div><b>Created:</b> 7/30/2008 10:48 PM</div>
]]></description>
      <author>Warner Zipf</author>
      <pubDate>Wed, 30 Jul 2008 20:48:03 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=38</guid>
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    <item>
      <title>Drucker Club of Korea</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=33</link>
      <description><![CDATA[<div><b>Title:</b> Drucker Club of Korea</div>
<div><b>Body:</b> <div class=ExternalClass5D86A7A05C6845D480E9AB9862932719>
<div><span style="font-size:8pt;font-family:Verdana">Presentation of paper on Yuhan Kimberly.</span></div>
<div><span style="font-size:8pt;font-family:Verdana">Presentation to Training Directors.</span></div></div></div>
<div><b>Created:</b> 6/11/2008 9:12 PM</div>
]]></description>
      <author>Warner Zipf</author>
      <pubDate>Wed, 11 Jun 2008 19:12:55 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=33</guid>
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    <item>
      <title>Drucker Society of Japan Dinner</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=37</link>
      <description><![CDATA[<div><b>Title:</b> Drucker Society of Japan Dinner</div>
<div><b>Body:</b> <div class=ExternalClass282F1445028146C9B7A629A156C6603D><div></div></div></div>
<div><b>Created:</b> 7/30/2008 10:35 PM</div>
]]></description>
      <author>Warner Zipf</author>
      <pubDate>Wed, 30 Jul 2008 20:35:04 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=37</guid>
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    <item>
      <title>Drucker Society of Brazil and the Instituto Hartmann Regueira </title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=36</link>
      <description><![CDATA[<div><b>Title:</b> Drucker Society of Brazil and the Instituto Hartmann Regueira </div>
<div><b>Body:</b> <div class=ExternalClassAABF71029F3943F8A94C550E2F4BCE0F>
<div>
<p class=MsoNormal style="margin:0in 0in 0pt;line-height:18pt"><span style="font-size:8pt;font-family:Verdana">Conference on Managing in a Socially Responsible Manner<span>  </span></span></p></div></div></div>
<div><b>Created:</b> 7/30/2008 9:58 PM</div>
]]></description>
      <author>Warner Zipf</author>
      <pubDate>Wed, 30 Jul 2008 19:58:20 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=36</guid>
    </item>
    <item>
      <title>Drucker Club of Japan</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=35</link>
      <description><![CDATA[<div><b>Title:</b> Drucker Club of Japan</div>
<div><b>Body:</b> <div class=ExternalClassB31D7CE9726B4A3FBC0D41C79CD5C86F><div></div></div></div>
<div><b>Created:</b> 6/11/2008 10:06 PM</div>
]]></description>
      <author>Warner Zipf</author>
      <pubDate>Wed, 11 Jun 2008 20:06:43 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=35</guid>
    </item>
    <item>
      <title>Recent Reviews</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=30</link>
      <description><![CDATA[<div><b>Title:</b> Recent Reviews</div>
<div><b>Body:</b> <div class=ExternalClassAE5E8C56D0AD497E857E1B8C7DC85811>
<div>
<p class=MsoNormal style="margin:0in 0in 0pt"><span style="font-size:10pt;color:#183596;font-family:Verdana">Drucker for Today <span> </span></span></p>
<p class=MsoNormal style="margin:0in 0in 6pt;line-height:12pt"><span style="font-size:8pt;font-family:Verdana">I had the immense pleasure of spending time with Peter Drucker a few years back. The author has done a terrific job of capturing Drucker’s visionary management concepts and applying them to today’s key business and leadership challenges. </span><span style="font-size:8pt;font-family:ArialMT"><font face=Times>  </font></span><span style="font-size:8pt;font-family:Verdana">This book has a wonderful foreword about Drucker written by my dear friend A.G. Lafley, Chairman and CEO, Procter &amp; Gamble. I write extensively about how Lafley thinks in my latest book The Opposable Mind. In this foreword you learn a lot about how much Drucker influenced Lafley’s thinking.</span></p><span style="font-size:8pt;font-family:Verdana">
<p class=MsoNormal style="margin:0in 0in 0pt"><span style="font-size:8pt;font-family:Verdana">Roger Martin, Dean of the Rottman School of The Definitive Drucker</span></p></span></div></div></div>
<div><b>Created:</b> 4/29/2008 4:03 PM</div>
]]></description>
      <author>Warner Zipf</author>
      <pubDate>Tue, 29 Apr 2008 14:03:01 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=30</guid>
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      <title>Rotman School of Management</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=27</link>
      <description><![CDATA[<div><b>Title:</b> Rotman School of Management</div>
<div><b>Body:</b> <div class=ExternalClassEB2250CC07954987B0C7EBD2630053FA>
<div>
<p class=MsoNormal style="margin:0in 0in 0pt">Getting It Done Class</p>
<p class=MsoNormal style="margin:0in 0in 0pt"> </p>
<p class=MsoNormal style="margin:0in 0in 0pt">Peter Drucker conversation</p></div></div></div>
<div><b>Created:</b> 1/10/2008 2:01 PM</div>
]]></description>
      <author>Elizabeth Edersheim</author>
      <pubDate>Thu, 10 Jan 2008 13:01:42 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=27</guid>
    </item>
    <item>
      <title>INFORMS Roundtable Winter Meeting</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=28</link>
      <description><![CDATA[<div><b>Title:</b> INFORMS Roundtable Winter Meeting</div>
<div><b>Body:</b> <div class=ExternalClassC466DA3E0FAF497C87A231823F4EEF23>
<div>
<p class=MsoNormal style="margin:0in 0in 0pt"> </p>
<p class=MsoNormal style="margin:0in 0in 0pt">Keynote speech:  Peter Drucker’s Philosophy for OR Managers</p>
<p class=MsoNormal style="margin:0in 0in 0pt"><a href="http://roundtable.informs.org/upcoming.htm">INFORMS Site</a></p></div></div></div>
<div><b>Created:</b> 1/10/2008 2:05 PM</div>
]]></description>
      <author>Elizabeth Edersheim</author>
      <pubDate>Thu, 10 Jan 2008 13:05:10 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=28</guid>
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    <item>
      <title>Business School of Universidad del Rosario</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=29</link>
      <description><![CDATA[<div><b>Title:</b> Business School of Universidad del Rosario</div>
<div><b>Body:</b> <div class=ExternalClassB67D5571A84D4F50B1C5624314DDD0D2>A Tribute to Professor Drucker: Working with Peter Drucker on The Definitive Drucker</div></div>
<div><b>Created:</b> 1/10/2008 3:51 PM</div>
]]></description>
      <author>Elizabeth Edersheim</author>
      <pubDate>Thu, 10 Jan 2008 14:51:00 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=29</guid>
    </item>
    <item>
      <title>Definitive Drucker rated in Japan</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=24</link>
      <description><![CDATA[<div><b>Title:</b> Definitive Drucker rated in Japan</div>
<div><b>Body:</b> <div class=ExternalClass111B71F42AC141A380CAA0228D146C87>
<div>
<p style="margin:0in 0in 0pt">The Definitive Drucker received recognition as one of the Best Books in Japan by Sumisei</p></div></div></div>
<div><b>Created:</b> 1/10/2008 1:52 PM</div>
]]></description>
      <author>Elizabeth Edersheim</author>
      <pubDate>Thu, 10 Jan 2008 12:52:57 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=24</guid>
    </item>
    <item>
      <title>IQPC:  Corporate University Week</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=25</link>
      <description><![CDATA[<div><b>Title:</b> IQPC:  Corporate University Week</div>
<div><b>Body:</b> <div class=ExternalClass33BCEB1E198240E8A87FE322B44570A8>
<div>
<p class=MsoNormal style="margin:0in 0in 0pt">An Interview with GE’s Legendary Talent Management Leader, William J. Contay by Best Selling Author, “The Definitive Drucker,”<span>  </span>Elizabeth Haas Edersheim<span>   </span></p></div></div></div>
<div><b>Created:</b> 1/10/2008 1:55 PM</div>
]]></description>
      <author>Elizabeth Edersheim</author>
      <pubDate>Thu, 10 Jan 2008 12:55:37 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=25</guid>
    </item>
    <item>
      <title>Definitive Drucker receives runner-up in Longman Award</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=23</link>
      <description><![CDATA[<div><b>Title:</b> Definitive Drucker receives runner-up in Longman Award</div>
<div><b>Body:</b> <div class=ExternalClassC20902FDF9EE4CEB879F194F9F5EE88F><p><a href="http://www.summary.com/cgi-bin/Soundview.storefront/4784d9d10055bf1b2718ac100b100670/UserTemplate/1280">Click here to read more</a></p></div></div>
<div><b>Created:</b> 1/10/2008 1:51 PM</div>
]]></description>
      <author>Elizabeth Edersheim</author>
      <pubDate>Thu, 10 Jan 2008 12:51:25 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=23</guid>
    </item>
    <item>
      <title>Microsoft Global Sales Training</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=26</link>
      <description><![CDATA[<div><b>Title:</b> Microsoft Global Sales Training</div>
<div><b>Body:</b> <div class=ExternalClassB825ED956DF04D93A706709A53437847><div>
<h1 style="margin:0in 0in 0pt"><font size=5></font> </h1></div></div></div>
<div><b>Created:</b> 1/10/2008 1:59 PM</div>
]]></description>
      <author>Elizabeth Edersheim</author>
      <pubDate>Thu, 10 Jan 2008 12:59:35 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=26</guid>
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    <item>
      <title>The National Post (Canada) – Management mandarin’s message lives on</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=22</link>
      <description><![CDATA[<div><b>Title:</b> The National Post (Canada) – Management mandarin’s message lives on</div>
<div><b>Body:</b> <div class=ExternalClassA1A48A80D3EE4F89929D7A2E3289DAE7><div>Drucker used the interview sessions that went into the creation of this book as an opportunity to offer insights into new challenges that corporations will face in the future.</div></div></div>
<div><b>Created:</b> 11/30/2007 8:41 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 19:41:36 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=22</guid>
    </item>
    <item>
      <title>UPDATED: Press Release for The Definitive Drucker, with international publisher information</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=21</link>
      <description><![CDATA[<div><b>Title:</b> UPDATED: Press Release for The Definitive Drucker, with international publisher information</div>
<div><b>Body:</b> <div class=ExternalClassCC82FF3FA28641FB9A9E1BE2475CEAF4>
<div><a href="/Downloads/Drucker_PR_5_07.pdf" target="_blank">download press release PDF »</a></div></div></div>
<div><b>Created:</b> 11/30/2007 8:40 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 19:40:29 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=21</guid>
    </item>
    <item>
      <title>Shanghai Daily – Fresh takes on Peter Drucker</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=20</link>
      <description><![CDATA[<div><b>Title:</b> Shanghai Daily – Fresh takes on Peter Drucker</div>
<div><b>Body:</b> <div class=ExternalClassC84F56A6FEBE420296390F06749C5475><div>She (Edersheim) deftly applies Drucker's business lessons to today's ever-shifting landscape of globalization and fragmentation.<br><a href="http://www.shanghaidaily.com/sp/article/2007/200705/20070512/article_315560.htm" target="_blank">Go to Shanghai Daily for the full article »</a></div></div></div>
<div><b>Created:</b> 11/30/2007 3:51 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:51:52 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=20</guid>
    </item>
    <item>
      <title>The Conference Board Review, "Questioning Authority"</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=19</link>
      <description><![CDATA[<div><b>Title:</b> The Conference Board Review, &quot;Questioning Authority&quot;</div>
<div><b>Body:</b> <div class=ExternalClassF264CFB7A18042A399FD1486703FAE82>The Conference Board Review features Elizabeth Haas Edersheim in a Q&amp;A session regarding her collaboration with Peter Drucker on the management guru's final book <em style="color:#555555">The Definitive Drucker</em>.</div></div>
<div><b>Created:</b> 11/30/2007 3:51 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:51:14 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=19</guid>
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    <item>
      <title>The Definitive Drucker in Financial Times Germany</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=18</link>
      <description><![CDATA[<div><b>Title:</b> The Definitive Drucker in Financial Times Germany</div>
<div><b>Body:</b> <div class=ExternalClass69431920F20B46DDB823E83D9B250DAD><div>Financial Times Germany ranks <em style="color:#555555">The Definitive Drucker</em> number 4 in their top-ten list of business books.</div></div></div>
<div><b>Created:</b> 11/30/2007 3:50 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:50:34 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=18</guid>
    </item>
    <item>
      <title>getAbstract highlights The Definitive Drucker as Book of the Week </title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=17</link>
      <description><![CDATA[<div><b>Title:</b> getAbstract highlights The Definitive Drucker as Book of the Week </div>
<div><b>Body:</b> <div class=ExternalClass9D165378A85D40F6B82033EEE4F8EFEA><div>Edersheim offers details of Drucker's personal life that make his sweeping rules of management all the more compelling. She deftly applies Drucker's business lessons to today's ever-shifting landscape of globalization and fragmentation. getAbstract recommends her book to marketers and managers who want to learn from the best. <br><br>GetAbstract.com reviews important business books. It is a subscription service with leading corporate clients such as UBS, Siemens, and more. <br><a href="http://www.getabstract.com/www/general/ShowAbstract.jsp;jsessionid=cA6ZTHHBjTcO5ll0?dataId=8509" target="_blank">Go to getAbstract for the full article »</a></div></div></div>
<div><b>Created:</b> 11/30/2007 3:50 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:50:00 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=17</guid>
    </item>
    <item>
      <title>The Boston Globe says “Management Guru Was Always a Step Ahead”</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=16</link>
      <description><![CDATA[<div><b>Title:</b> The Boston Globe says “Management Guru Was Always a Step Ahead”</div>
<div><b>Body:</b> <div class=ExternalClass14686F8A85D3409C8C10D8A066240456><div>To succeed today, Drucker and Edersheim note the critical importance of looking at tomorrow while focusing on customers, innovating, building collaboration, investing in workers, and setting disciplines for decision-making.<br><a href="http://www.boston.com/business/globe/articles/2007/04/22/management_guru_was_always_a_step_ahead/" target="_blank">Go to The Boston Globe for the full article »</a></div></div></div>
<div><b>Created:</b> 11/30/2007 3:48 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:48:11 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=16</guid>
    </item>
    <item>
      <title>CNBC European Business</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=15</link>
      <description><![CDATA[<div><b>Title:</b> CNBC European Business</div>
<div><b>Body:</b> <div class=ExternalClass2C90E6F7767C448492CAD02E567D14A5><div>Edersheim gathers nuggets of practical advice that can usefully be applied to a wide array of challenges involving innovation, leadership, marketing and customer satisfaction.<br><a href="http://cnbceb.com/2007/04/20/books-2/" target="_blank">Go to CNBC European Business for the full article »</a></div></div></div>
<div><b>Created:</b> 11/30/2007 3:47 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:47:44 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=15</guid>
    </item>
    <item>
      <title>Rothacker Reviews on The Definitive Drucker</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=14</link>
      <description><![CDATA[<div><b>Title:</b> Rothacker Reviews on The Definitive Drucker</div>
<div><b>Body:</b> <div class=ExternalClassE3EACAAC27E94E039EFC5F77313466FA><div>
<p class="description_1">I have to ask you, what greater endorsement do you need to buy this book than that of Peter Drucker himself? <br><a href="http://www.daverothacker.com/rothacker_reviews/2007/04/peter_drucker_e.html" target="_blank">Go to Rothacker Reviews »</a></p></div></div></div>
<div><b>Created:</b> 11/30/2007 3:47 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:47:21 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=14</guid>
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    <item>
      <title>Elizabeth Haas Edersheim appears on News 12 Westchester to talk about The Definitive Drucker</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=13</link>
      <description><![CDATA[<div><b>Title:</b> Elizabeth Haas Edersheim appears on News 12 Westchester to talk about The Definitive Drucker</div>
<div><b>Body:</b> <div class=ExternalClassFC5E68DFB57C41C9823242A15FAA0A22><div></div></div></div>
<div><b>Created:</b> 11/30/2007 3:46 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:46:40 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=13</guid>
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    <item>
      <title>About.com review of The Definitive Drucker by Karen Schweitzer</title>
      <link>http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=12</link>
      <description><![CDATA[<div><b>Title:</b> About.com review of The Definitive Drucker by Karen Schweitzer</div>
<div><b>Body:</b> <div class=ExternalClass4BEA0D01C3C64190ABD7AD7A0305906E><div>Peter Drucker was a fascinating man, and <em style="color:#555555">The Definitive Drucker</em> is a fascinating collection of business ideas.<br><a href="http://businessmajors.about.com/od/bookreviews/gr/BReviewDrucker.htm" target="_blank">go to About.com for the full article »</a></div></div></div>
<div><b>Created:</b> 11/30/2007 3:46 PM</div>
]]></description>
      <author>Boris Gomiunik</author>
      <pubDate>Fri, 30 Nov 2007 14:46:18 GMT</pubDate>
      <guid isPermaLink="true">http://www.definitivedrucker.com/Lists/News/DispForm.aspx?ID=12</guid>
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